YouTube TV has officially announced a price increase, raising its monthly subscription rate to $82.99, effective immediately for new subscribers. Existing subscribers will see their bills adjust to the new rate starting January 10, 2024, as the service aims to enhance its offerings. This marks a significant $8 increase from the previous price of $74.99. The company’s decision is attributed to the rising costs of content and improved features intended to enhance the viewing experience. A spokesperson from YouTube TV stated, “We’re committed to delivering the best live TV experience at the best value, which sometimes involves adjusting our pricing.” The platform, which offers over 100 channels, including live sports, news, and popular entertainment, has become a staple for many cord-cutters seeking alternatives to traditional cable. The increase in price places YouTube TV’s subscription service among other premium streaming platforms, making competition in the live TV streaming market even fiercer during the holiday season.
YouTube TV Announces Price Increase to $82.99 per Month
