A new generation, dubbed ‘Generation Beta’, is set to emerge beginning in 2025, following Generation Alpha, many of whom are still in their infancy. As technology continues to evolve at an unprecedented pace, experts are forecasting a world that will be significantly different for these future children. Generation Beta will be the first to grow up with artificial intelligence and advanced virtual and augmented reality as a part of their daily lives, shaping their experiences and learning processes. According to a report, the foundational technology for this generation will include immersive learning environments and the growing integration of AI in everything from education to entertainment. Financial and social ramifications are anticipated, as these children are likely to have access to knowledge and experiences that will fundamentally shift their perceptions of the world. ‘Generation Beta will have tools and technologies we can barely imagine right now. The possibilities are endless,’ noted a tech analyst. Given the increasing reliance on technology, there are concerns among parents and educators about the potential over-dependence on devices for social signals and interactions. Experts advise that while technology will play a crucial role, foundational skills of empathy and socialization must still be nurtured in traditional ways to ensure a balanced upbringing. As industries prepare for the arrival of this generation, profound changes in marketing, education, and child development strategies are expected, probing society to reconsider how children are raised in an internet-dominated world.