Walmart’s recently launched $100 ‘Birkin bag’ dupe has taken the internet by storm, especially on TikTok, where it has gone viral due to its affordability and resemblance to the iconic Hermès Birkin bag, which can cost tens of thousands of dollars. The bag is reportedly flying off the shelves, with many consumers eager to get their hands on a stylish yet budget-friendly alternative. However, questions have arisen regarding the legality of such dupes, with experts weighing in on the matter. According to a representative from The Fashion Law, while companies can make lookalikes of luxury items, they must be careful not to infringe on trademarks. The popularity of the bag has been reflected in impressive sales figures, with Walmart indicating that stock has been dwindling rapidly due to high demand. The cheap alternative has garnered a range of reactions from both consumers and designers, with some praising Walmart for making luxury-inspired fashion accessible to the masses, while others express concern over the potential dilution of brand value for high-end designers. As the viral sensation continues, the implications for fashion branding and consumer behavior are significant. This development could alter the landscape of luxury fashion and accessibility drastically.
Walmart’s $100 Birkin Bag Dupe Goes Viral: Legal or Not?
