Travis Scott continues his successful partnership with Nike as he introduces the Air Jordan 1 Low OG SP in a striking ‘Velvet Brown’ colorway. The sneaker, which features a dark mocha and velvet brown design, is set to release on December 20, 2024. The shoe also showcases premium materials, notably a luxurious velvet finish accompanied by suede overlays and contrasting white stitching. Notably, the silhouette retains its iconic features such as the signature ‘backwards’ Swoosh on the lateral side.
Fans and sneaker enthusiasts are keen to secure a pair, with several raffle options anticipated including offerings from either Nike’s official website or through select retailers. The sneaker’s extensive appeal is further supported by Travis Scott’s cultural cachet, as the artist stated, ‘This design reflects my personal style and connection to the heritage of the Air Jordan brand.’
Commercials for the Air Jordan 1 Low ‘Velvet Brown’ are expected to start airing in the lead-up to the launch, spreading excitement among fans. In addition to its launch, the sneaker is highlighted in several style articles, emphasizing its appeal as one of the best sneakers of the week by notable fashion critics and sneakerheads alike.
With a retail price set at approximately $150, the Air Jordan 1 Low ‘Velvet Brown’ promises to be one of the most sought-after releases of 2024. Fans are encouraged to stay alert for official images and raffle announcements across various platforms as the date approaches.
