A newly launched investment firm has created an Exchange-Traded Fund (ETF) aimed at excluding companies that emphasize diversity, equity, and inclusion (DEI) initiatives from their business practices. This fund, driven by a rising anti-woke sentiment among investors, specifically targets businesses that are perceived to prioritize social justice agendas over shareholder profits. Liz Gorman, co-founder of the firm, stated, “We’ve seen a growing demand for investment options that align with our clients’ values, particularly from those who oppose the DEI movement. Our goal is to create a portfolio that reflects a commitment to traditional business principles rather than politically influenced agendas.” The ETF is projected to launch in early 2024, and the firm’s leadership believes it resonates with a significant demographic that feels marginalized by conventional investment strategies dominated by woke capitalism. Throughout the past year, anti-woke sentiments have surged, leading to the rise of similar funds aiming to capitalize on this growing trend. Analysts predict this could change the landscape of investment strategies, as more firms may emerge with similar anti-DEI propositions as they seek to appeal to these investors. The fund’s launch is viewed as both a statement and a strategy, showcasing a shift towards traditional investment philosophies.
New Anti-Woke Investment Firm Launches ETF Targeting DEI-Focused Companies
