Matilda Djerf, a prominent influencer and founder of the clothing brand Djerf Avenue, has come under fire following serious allegations regarding her workplace environment. Reports have surfaced claiming she has fostered a toxic atmosphere characterized by bullying and body-shaming among her staff. According to former employees, Djerf’s management style and comments have led to a distressing work environment. One employee expressed, ‘I felt constantly belittled and anxious at work, often questioned for my appearance rather than my performance.’
In response to the allegations, Djerf took to social media to issue an apology, stating, ‘I never intended to make anyone feel uncomfortable or undervalued. I am actively reflecting on my actions.’ Despite her apology, reactions have remained mixed, with some followers supporting her while others demand accountability.
Notably, these claims come at a time when Djerf’s visibility in the influencer space continues to rise, positioning her not only as a brand owner but also as a figure of inspiration for many. The accusations raise questions about the treatment of employees behind the glitz of social media success. As Djerf addresses the criticism, the influencer community remains divided, highlighting the complexities of work cultures in rising digital brands and the imperative for maintaining respectful workplaces.
