Mark Cuban, the billionaire entrepreneur and owner of the Dallas Mavericks, revealed that he had a desire to invest in Musical.ly, the platform that eventually evolved into TikTok, back in 2017. Reflecting on his missed opportunity, Cuban described his admiration for the app, stating, ‘Oh my God, I loved it.’ He acknowledged how the app’s rapid growth caught his attention, saying, ‘If I had invested back then, I wouldn’t be sitting here like a schnook.’ Cuban’s interest stemmed from his belief in the potential of short-form video content, highlighting the trend towards bite-sized entertainment. In hindsight, he remarked, ‘It’s amazing to think about how one app can transform into something so globally significant.’ Now, TikTok is valued in the billions and has changed social media dynamics across the globe. Cuban’s insights serve as a reminder of the unpredictable nature of tech investments and the potential for immense growth an innovative idea can have in today’s digital world.
Mark Cuban Expressed Interest in Investing in TikTok Before Its Rise
