Lucid Motors has made a significant strategic move by terminating its partnership with Amazon’s Alexa and opting for SoundHound AI’s voice technology for its electric vehicles (EVs). The company aims to enhance the user experience within its vehicles, focusing on superior voice recognition capabilities and more seamless integration with its proprietary systems. The transition underscores Lucid’s commitment to providing a fully integrated digital experience tailored to the needs of its customers. According to Lucid CEO Peter Rawlinson, ‘With SoundHound, we will offer our customers an advanced AI voice experience that will elevate their in-vehicle connectivity.’ This decision not only enhances the functionality of Lucid vehicles but also reflects a broader trend in the automotive industry towards personalized technology. The shift could positively influence Lucid’s stock performance, which analysts are closely monitoring. Meanwhile, Rivian Automotive has recently seen its price target raised by several brokerage firms, citing an optimistic outlook for the electric vehicle market.
