LIV Golf has unveiled significant updates to its format and broadcast approach for the 2025 season, reflecting its intention to enhance viewer engagement and competition dynamics. The most notable change is the introduction of a new scoring system that aims to make play more accessible and exciting. Players will now be scoring under an Aggregate Scoring format rather than the previous stroke play, meaning that a cumulative score will determine the winner over the course of the event rather than simply the lowest score on a single round.
This new scoring structure is designed to produce a more thrilling competition for both players and fans. Greg Norman, CEO of LIV Golf, remarked on the announcement, stating, “Our goal has always been to redefine the game of golf, and these changes are aimed at creating a more dynamic viewing experience for our fans. We are confident that the Aggregate Scoring will not only elevate the competitive nature of the game but also keep fans thoroughly engaged throughout the entire tournament.”
Alongside the scoring changes, LIV Golf is also innovating in its broadcast strategy. For the 2025 season, events will be available through a new streaming service entitled ‘LIV Live’, designed to provide broader coverage and real-time stats. Additionally, LIV Golf has inked a multi-year media rights deal with major broadcasters to enhance accessibility to its events.
In terms of scheduling, the 2025 season will kick off on February 25th in Riyadh, with a total of 14 events planned, leading up to a season-ending championship in November. Each tournament will feature a blend of team and individual formats, further appealing to diverse golf fan demographics.
The efforts to revitalize the tour come amid rising competition in the professional golf landscape, particularly in light of the traditional tours’ response to LIV’s disruptive business model. This leads to anticipations regarding how these improvements will shift the narrative and viewership of professional golf in the years to come.
