As the countdown to Christmas approaches its final days, malls across the Susquehanna Valley are witnessing an influx of last-minute shoppers. Retailers are reporting bustling stores filled with shoppers rushing to gather gifts ahead of the holiday festivities. The trend is noticeable especially as reports indicate that nearly 63% of consumers expect to complete their holiday shopping in these last days, according to data from the National Retail Federation.
The Susquehanna Valley malls have implemented measures to accommodate the surge, including extended shopping hours and promotional discounts. One shopper shared her experience, stating, “I decided to wait until the last minute because I wanted to find the perfect gifts. The crowds are intense, but it’s actually kind of festive!”. Similarly, another patron noted, “The hustle and bustle really gets you into the holiday spirit, even if it’s a bit stressful!”
National retail sales during this holiday season are projected to reach a staggering $1 trillion, which reflects an increase compared to previous years despite rising inflation. Retail experts advise that buying last-minute gifts can be a smart choice, with many retailers slashing prices and offering exclusive last-minute deals.
Additionally, the convenience of online shopping remains strong, but consumers still enjoy the in-person experience, preferring to touch and feel the products before purchase. According to surveys, while online shopping surged during the pandemic, this year has seen a significant resurgence in in-store shopping as families and friends seek to enjoy the festive atmosphere together.
Experts continue to highlight the importance of safe shopping practices as crowds increase. Shoppers are encouraged to stay aware of their surroundings and consider shopping during off-peak hours to avoid long lines and ensure a pleasurable experience. The final days leading up to Christmas promise to remain hectic, with retailers prepared to tackle the influx as they strive to meet the demands of holiday shoppers.
