Haliey Welch, known as the ‘Hawk Tuah Girl’, has found herself at the center of a storm following the sudden drop of 90% in the value of the Hawk memecoin, a project she endorsed. The memecoin, which was launched recently, was seen as a venture into the booming crypto market targeting younger audiences. However, the value plummeted shortly thereafter, leading to significant criticism from both the crypto community and notable figures. Golf influencer Paige Spiranac publicly criticized Welch’s involvement in the project, saying, “It’s crucial to be responsible and careful, especially when dealing with young investors who are easily influenced.” The controversy has sparked debates about celebrity endorsements in the crypto space, with many wondering if influencers should be held accountable for the financial losses of their followers. In response to the backlash, Welch stated, “I never intended for anyone to lose money, and I urge people to conduct their own research before investing.” This situation highlights the potential risks linked to investing in cryptocurrency, especially with projects that experience rapid fluctuations.
