On February 28, 2025, an unprecedented economic blackout ignited nationwide protests and boycotts led by consumer advocacy groups, including the NAACP. The blackout aims to draw attention to systemic inequalities and prompt nationwide reforms in corporate diversity and equity practices. Protesters are mobilizing against major retailers, particularly Target, which has been accused of failing to uphold commitments to diversity in hiring and equity efforts. ‘We will not be silent,’ said a lead organizer, reiterating the movement’s demand for accountability from corporations. The economic blackout is expected to not only target retail but also home improvement and convenience store chains deemed insufficient in implementing significant changes. Influential figures in the civil rights movement have joined the calls, emphasizing the dire need for corporations to reflect the diversity of the communities they serve. The NAACP stated that this boycott is a pivotal moment, reinforcing that consumer power can reshape corporate policies. Analysts suggest that the financial impact on the targeted companies could be significant, with losses estimated to potentially reach billions if the movement maintains momentum over the coming weeks and months.
Economic Blackout Sparks National Boycott Against Major Retailers
