Denny’s, the popular American diner-style restaurant chain, has announced plans to close nearly 90 locations across the United States by 2025. The decision is part of the company’s ongoing strategy to streamline operations and improve profitability. The closures are expected to focus heavily on underperforming locations, primarily in California, where 50 of the closures are set to take place. Denny’s leadership, represented by CEO Kevin Jacobs, expressed a commitment to maintain efforts to rejuvenate the brand. Jacobs stated, ‘While it’s disappointing to see some locations close, this is a necessary step to ensure that Denny’s can thrive and cater to the needs of our loyal customers.’ Currently, Denny’s operates around 1,600 restaurants, and while it is closing locations, it has plans for some openings as well, albeit on a much smaller scale. According to industry insights, these closures can also be attributed to changing consumer habits and the shift towards more fast-casual dining options, which have been gaining popularity. Denny’s is not alone in facing these challenges; many legacy dining chains are reevaluating their operational strategies to adapt to new market dynamics. The affected employees will be given support and resources to transition into new job opportunities. As the restaurant landscape continues to evolve, Denny’s aims to focus its efforts on locations that demonstrate strong performance and align with the diner’s future vision.
Denny’s Plans Significant Restaurant Closures Amidst Business Restructuring
