Chanel has announced the appointment of Matthieu Blazy as its new creative director, succeeding Virginie Viard, who has held the position since Karl Lagerfeld’s passing in February 2019. Blazy, who previously served as the creative director at Bottega Veneta, is expected to bring a fresh perspective and innovative designs to the iconic French brand. This change comes at a crucial time as Chanel prepares to introduce its winter collection, which is set to showcase Blazy’s vision. In a statement, Blazy expressed his excitement saying, ‘I am honored to take on this role at a house that has such a rich history and is synonymous with luxury and elegance.’ According to Chanel’s CEO, Leena Nair, Blazy has ‘proven his exceptional ability to blend modernity with tradition,’ making him the ideal candidate to carry the brand into its next chapter. The fashion industry has welcomed the move, with many noting Blazy’s successful tenure at Bottega Veneta, where he revitalized the brand with contemporary aesthetics and a strong emphasis on craftsmanship. As Chanel embarks on this new journey, industry experts are eager to see how Blazy will navigate the delicate balance of honoring the brand’s heritage while steering it into new territories of fashion and luxury.
Chanel Appoints Matthieu Blazy as New Creative Director
