Carl’s Jr. has officially reintroduced its provocative bikini model advertisements, a bold move that marks a return to its racy advertising strategy after several years of absence. This decision comes as the fast-food chain aims to reinvigorate its brand identity, which has fluctuated in recent years. The new campaign features stunning models such as Charlotte McKinney, who was a prominent face of the brand’s earlier advertising strategies. ‘We decided to double down on what our brand is all about — boldness and adventurousness,’ stated the company’s Chief Marketing Officer, Hope Bagozzi. The advertisements highlight not just the burgers but also a lifestyle choice promoting indulgence and enjoyment, which the company believes resonates with their target audience. In conjunction with this comeback, Carl’s Jr. is also offering a free burger promotion, hoping to attract both loyal customers and newcomers alike. Starting Monday, customers can access this deal which is aimed to drive foot traffic back into their stores following a challenging period for the fast-food industry. This resurgence of suggestive marketing has sparked diverse opinions among consumers, with some praising the brand’s audacity while others express concern about the implications of using sexualized imagery in food advertisements. The bold advertising move is believed to align with an overall trend seen in the fast-food sector where companies are shifting back to more attention-grabbing strategies to cut through the noise. Critics, however, lament that it may trivialize serious issues like female objectification in media. As the campaigns roll out, Carl’s Jr. is betting on this new direction to strengthen their market positioning and to attract a younger demographic who may have lost interest in the brand in recent years. With a mix of nostalgia for its original ads and a clear nod to its core values, Carl’s Jr. is poised to make a significant impact in a saturated fast-food market.
Carl’s Jr. Revives Bikini Model Ads Amidst Controversy
