As Black Friday 2024 unfolds, Amazon is encountering backlash for its sales strategy and pricing, according to a variety of sources. The retail giant has promoted significant discounts on items, leading to consumer skepticism about the true savings offered. Shoppers noted instances of price hikes just before the Black Friday event, with some products appearing to have inflated original prices. This perceived manipulation has sparked outrage among customers, who feel misled about the actual discounts available. Moreover, comparisons made by various analysts suggest that Amazon’s deals may not be as substantial as advertised. Consumer satisfaction has notably plummeted this year, with widespread criticism expressed across social media platforms. One frustrated shopper lamented, ‘I expected better from Amazon. It feels like a bait and switch.’ Despite the backlash, Amazon continues to tout its largest sales event of the year, showcasing deals on electronics, home goods, and more, promising discounts up to 70% on select items. As the holiday shopping season intensifies, it remains to be seen how these criticisms will impact Amazon’s reputation and sales figures moving forward.
Amazon Faces Scrutiny Over Black Friday 2024 Sales Amid Consumer Criticism
