Miller High Life has introduced a new fragrance called ‘Dive Bar Fume’ designed to encapsulate the essence of dive bars. This unique perfume aims to evoke nostalgia for the grungy, beloved establishments, complete with notes that reflect the genuine dive bar experience. The scent combines elements inspired by beer, whiskey, and the ambiance found in such locales. It will be available for purchase exclusively on MillerHighLife.com starting December 4, 2024, in limited quantities. Miller High Life’s Global VP of Brand Marketing, Kelly Kapp, stated, ‘Dive bars are a cultural staple where memorable moments happen, and we wanted to celebrate that.’ The ‘Dive Bar Fume’ is bottled in a custom-designed container designed to mimic the look of a vintage beer can, catering to both fragrance lovers and fans of the brand. Retailing at $25 per bottle, this launch coincides with the holiday season, encouraging fans to gift or indulge in a piece of nostalgia. Additionally, Kapp added, ‘This fragrance is a tribute to the authenticity and uniqueness of dive bars, and we hope it brings people back to those special moments.’
Miller High Life Launches ‘Dive Bar’ Scent for the Holidays
