In a move reflecting growing discontent, South Floridians have initiated plans for a spending boycott set for February 28, 2025, aimed at protesting recent rollbacks of Diversity, Equity, and Inclusion (DEI) initiatives. The boycott will lead to a quarantine of purchases from major corporations such as Amazon, Walmart, and fast-food outlets. Local activist groups have rallied for the cause, calling it an essential step to make their voices heard against the diminishing emphasis on DEI in the region. Lillian Ortiz, a prominent activist, stated, “This boycott is our response to the systemic changes that threaten to erase the progress we have made towards inclusivity in our communities.” As preparations for this economic blackout unfold, discussions among community leaders and organizations are intensifying, focusing on the importance of sustaining advocacy for equitable representation in business and society. The boycott’s goal is not just to affect the revenue of these major businesses but to raise awareness on the broader implications of reducing DEI measures in workplaces across South Florida. With an expected participation from thousands, the economic blackout poses a significant challenge for businesses that benefit from the local community.
