Nike and Skims, the shapewear and clothing brand founded by Kim Kardashian, have officially announced a new partnership to create a collaborative brand that combines Nike’s innovative sportswear with Skims’ contemporary shapewear design. The announcement was made on February 18, 2025, and marks a significant step for both companies in diversifying their product lines and reaching more consumers. In a statement, Nike CEO John Donahoe said, “We are excited to collaborate with Skims to push the boundaries of performance and style. This partnership is about more than just clothing; it’s about empowering individuals to feel confident and comfortable in their own skin while engaging in sports and fitness activities.” Kim Kardashian, the founder of Skims, expressed her enthusiasm for the collaboration, stating, “Combining the expertise of Nike with our unique aesthetic at Skims allows us to create versatile and functional pieces that meet the demands of active lifestyles without sacrificing style.” The new line is set to launch in Fall 2025, featuring a wide range of apparel designed for both athletic and everyday wear. The collection will include sports bras, leggings, bodysuits, and more, all crafted with high-performance fabrics that ensure durability and comfort. Pricing details and specific design elements of the collection will be revealed closer to the launch date. This partnership reflects a growing trend in the fashion industry where athletic wear and shapewear are converging to cater to the modern consumer’s demand for multifunctional clothing.
Nike Teams Up with Skims to Launch New Collaborative Brand
