In a bold move to reinvigorate its brand, Carl’s Jr. is bringing back its provocative advertising style that had been abandoned years ago. The fast-food chain is famous for its audacious marketing tactics, particularly featuring bikini-clad models alongside its burgers. This return to a more risqué approach follows a noticeable shift in consumer attitudes that has reignited discussions around sex appeal in advertising. As noted in a recent article by The Wall Street Journal, Carl’s Jr. had previously moved away from such provocative images to focus more on food quality and customer values. However, the brand seems to believe that the current landscape of advertising allows for a revival of its traditional campy charm. Marketing executives from the brand have mentioned that they aim to capture the attention of a younger audience looking for boldness and humor in advertisements. ‘The youth today is nostalgic about this kind of approach. It’s time we engage them in the way they appreciate,’ a spokesperson for Carl’s Jr. stated. In addition to its bikini ads, Carl’s Jr. is also highlighting the launch of its latest burger that boasts unique flavor profiles aimed at drawing customers in. Meanwhile, in a related advertisement spotlight during the Super Bowl, Poppi’s new ad featuring social media star Alix Earle alongside partners Jake Shane and Robert Rausch reflects a cultural trend toward influence-driven marketing strategies. The ad employs clever humor while simultaneously promoting products aimed at health-conscious consumers, which contrasts sharply with Carl’s Jr.’s latest advertising shift. Overall, both campaigns signify the diverse and evolving landscape of brand advertising today, catering to changing tastes and preferences in their respective demographics.
Carl’s Jr. Revives Racy Advertising Campaigns Featuring Bikini Models
