In a bold marketing move, Hims & Hers, a health and wellness brand, has unveiled a targeted ad campaign during the Super Bowl 2025, focusing on mental health and sexual wellness. The ad aims to appeal specifically to younger audiences, a demographic that is increasingly concerned about mental health issues. Kate O’Brien, the Chief Marketing Officer of Hims & Hers, stated, “This year’s Super Bowl ad reflects our commitment to sparking important conversations around mental health and sexual wellness in an impactful way.” The timing of the ad coincides with growing discussions around these topics, particularly in light of recent studies highlighting the mental health challenges faced by young adults. Furthermore, the company’s analytics team has developed a data-driven approach to identify ad placements that maximize outreach to specific audience segments within the Super Bowl viewership. Hims & Hers intends to leverage social media platforms post-game to engage viewers further, reflecting the brand’s integrated marketing strategy. The Super Bowl is not only a highly-watched sports event but also serves as a pivotal moment for brands to communicate their values, and Hims & Hers is capitalizing on this unique opportunity to highlight their commitment to health and wellness.
Hims & Hers Launches Targeted Health Campaign During Super Bowl 2025
