The Utah Hockey Club is moving forward with the next phase in its effort to establish a permanent name for the newly formed NHL team. Following the rejection of its trademark request for the name ‘Yeti’ by the U.S. Patent and Trademark Office, the club is engaging fans by allowing them to vote on different name options. This decision has sparked considerable excitement among local hockey enthusiasts and is being seen as a vital step in building a community around the team. According to Utah Hockey Club President, ‘This is about our fans. We want them to feel invested and connected to the team.’ The club has listed several potential names for the fan vote, which will determine the final naming decision. Voting is set to take place online and aims to include as many fans as possible to ensure a representative outcome. The announcement about the name voting comes after a lengthy period of initial discussions and branding efforts, which have included soliciting feedback from the community on various name candidates. The club’s operations are also aimed at nurturing local support and visibility as they prepare for their debut in the National Hockey League next season. Utah Hockey Club hopes to announce the official team name in the coming months based on the results from this community engagement initiative.
Utah Hockey Club Launches Fan Vote for Permanent Team Name Following Patent Challenges
