In a significant move to enhance its offerings, DIRECTV has launched a new sports subscription package called ‘MySports’, designed to bring customers closer to their favorite teams across major sports leagues, including the National Football League (NFL), Major League Baseball (MLB), and National Basketball Association (NBA). This announcement came on January 14, 2025, revealing that the package will be available at an introductory price of $59.99 per month. The MySports package allows viewers access to a total of 20 channels, covering sporting events from 10 different leagues. According to DIRECTV’s Chief Marketing Officer, Jane Doe, “Our goal with MySports is to create a comprehensive experience for sports fans who want a tailored package that features their favorite sports and teams without breaking the bank.” The new package is set to compete with existing sports streaming services and is aimed at families and millennials seeking value. Furthermore, it includes channels like ESPN, TNT, and NFL Network. Customers are also given flexible pricing options: they can choose to pay annually, which adds an additional discount of $200 over the price of monthly payments. As part of the launch, DIRECTV has partnered with several sports teams to provide exclusive content and behind-the-scenes access for subscribers. “We believe that this offering changes the way sports are consumed at home, making it easier for everyone to enjoy their favorite games,” said John Smith, the CEO of DIRECTV. The MySports package is set to roll out nationwide starting next month, with promotional offers expected to attract early adopters and create buzz around the new service.
DIRECTV Launches New Sports Subscription Package Featuring NFL and Major Leagues
