As the holiday season approaches, many are turning their attention to Festivus, the unconventional holiday popularized by the television show ‘Seinfeld.’ Observed on December 23, Festivus provides an alternative to the commercialism of more traditional holidays like Christmas. The annual celebration begins with the tradition of the ‘Airing of Grievances,’ where participants share their complaints about friends, family, and society. ‘It’s important to let it all out during Festivus,’ said Festivus enthusiast and local organizer, Elaine Schwartz. Following the airing, families and friends gather around the Festivus pole, an unadorned aluminum pole that symbolizes austerity and simplicity. The day is completed with the ‘Feats of Strength,’ which culminates in one person being wrestled to the ground, marking the end of the festivities. According to the National Retail Federation, interest in secular holidays like Festivus is on the rise, reflecting a shift in how people celebrate during the holiday season. Whether it’s through personal traditions or public events, the spirit of Festivus seems to resonate with a growing audience. ‘For me, it’s a reminder to take life less seriously,’ shares Patrick Moore, a participant in a local Festivus gathering. This year, expect to see various events and gatherings organized to honor this unique holiday across cities, adding a fresh dimension to the holiday experience this December. The rise of Festivus speaks to a broader cultural trend of embracing humor and levity during the often stressful holiday season.