Textron Inc. announced that it will pause the production of its powersports product line, which includes popular brands like Arctic Cat and the Textron Off Road series. This decision comes as the company embarks on a strategic review of its product offerings. Textron’s Chief Executive Officer, Scott Donnelly, highlighted the need for the company to “pursue alternatives for this unit” after facing challenging market conditions and shifting consumer preferences. The Thief River Falls facility, which has been a significant production site for Arctic Cat, will cease operations and the future of this facility is yet to be determined. Affected employees have been informed and Textron is working on support programs for them. While Textron has not disclosed specific financial figures related to this change, analysts suggest that the decision reflects an industry-wide trend where powersports manufacturers have struggled with inventory and supply chain issues. “We will continue to explore different avenues to enhance our product lineup and focus on our core competencies,” Donnelly stated in a recent interview. The pause in production is effective immediately with no timeline provided for when operations may resume.
Textron Halts Powersports Production Amid Strategic Review
